If there is one aspect of selling a business that we feel is more important than any other, it’s certainly confidentiality. Nothing can potentially harm a company more than employees, vendors, customers or competitors learning that a business is for sale. With this in mind, HBG puts an inordinate amount of emphasis on confidentiality and developed the Confidentiality Coordinator as a key part of VentureXchange.
The foundation of our Envisage Marketing System is seller confidentiality – we go to great lengths to protect the identity of the business and owner until a buyer has been properly qualified as a legitimate candidate to purchase the company.
The biggest example of our commitment to confidentiality can be found in our non-disclosure process. Buyers are required to complete an online NDA form through our website, which is then processed through a third-party verification software to validate or invalidate the buyer. To put it simply, buyers must be who they say they are in order to receive any additional information from us pertaining to a business.
It’s impossible to sell a business without finding a buyer, so we put a tremendous amount of effort into our marketing program. We break this process up into two parts – what we call “internal” and “external” marketing.
External marketing is what most business owners are familiar with – these are the things we do publically to generate interest for a company. This includes tools like direct marketing and placing ads on various websites. There is nothing proprietary about external marketing – anyone can do it, and this is the extent most business brokers go to to market a company.
Internal marketing is where HBG truly separates itself from other firms – these are our proprietary processes used to deliver a customized message about a company to a specific buyer:
This may not sound like a novel concept, but we’re amazed at how difficult other business sales offices make it for buyers to actually buy a business. HBG recently surveyed all of the buyers in our database about their experiences in trying to acquire a company. Hands-down the two biggest complaints were lack of communication from the broker and lack of sufficient information provided to assess the company. Then when asked them a rate the quality of our services in those two areas, and the results were overwhelmingly positive.
We have one key focus when it comes to marketing and selling companies to buyers – make it easy for buyers to buy businesses. Considering the two major frustrations buyers have, we overcome them through working smarter than our competitors:
The origins of the HBG Advisors office in Dallas date back to the mid-‘80s, and over the past decade under the ownership of Scot Cockroft the office has not only blazed new trails in regards to how business are marketed and sold, but also has the results to show for it. As part of the HBG Business Sales, Mergers & Acquisitions network, HBG has been a top-five ranked office every year, including finishing as the No.1 office in the world in 2011. HBG is home to numerous top-ranked agents, top-ranked owners and even the recipient of the 2010 Dallas Business Journal Dealmaker of the Year Award. We have successfully facilitated transactions from $100,000 to $30,000,000 in every major industry segment.
But don’t take our word for it – we encourage you to hear what our previous clients had to say …
We have a simple opinion when it comes to upfront fees – it’s a scam. How can a business owner expect to receive the highest quality service and attention from a firm that has already collected hefty fee before doing any work? Unfortunately, many firms that charge upfront fees do so because they have to – by not successfully selling enough businesses, they need cash flow to stay in business … and then getting the upfront fee becomes their primary purpose instead of selling businesses.
At HBG we don’t charge upfront fees. We are paid what we call a “success fee” at the conclusion of the transaction for the services and guidance provided during the listing and selling process. We’re able to operate in this manner because we only list business we believe we can actually sell – we’re not tempted to take on a questionable listing just to earn a fee upfront.
HBG Advisors Inc. 18170 Dallas Parkway Suite 203 Dallas Texas 75287,
Dallas Business Broker, Mergers & Acquisitions Dallas / Fort Worth / Texas